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A $5 an hour summer job at a racetrack doesn’t sound like the start of a major motorsports career, but that’s exactly where Lauri Eberhart begins. From Michigan International Speedway to Nazareth Speedway to the NASCAR hub in North Carolina, Lori shows how motorsports careers are built in real time: by taking the work seriously, earning trust, and staying close to where the action and the people are.
We trace her journey through sports law and speedway leadership, including internships at Charlotte Motor Speedway, trademark and licensing work, and a pivotal leap into being corporate counsel and then general counsel as Speedway Motorsports goes public. Lauri shares what it’s like to learn capital markets on the fly, manage regulated investor communications, and help grow a company through major acquisitions. If you’re curious about the business side of racing, this is a rare look at how speedways expand, operate, and handle the legal realities of motorsports risk.
Then we shift to what the future can look like when more people feel welcomed into the sport. Lauri , now the national president of Women in Motorsports North America (Wimna), tells the Indy 500 pit road moment that inspired the organization and walks through practical programs like Electrify Your Career, local chapters, mentoring, membership, and the upcoming Wimna Career Connect job platform. If you want a clearer path into motorsports jobs, or you want to help someone else find theirs, this conversation is packed with real steps. Subscribe, share this with a friend who needs it, and leave a review with your biggest takeaway.
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