WEBVTT
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Welcome to the Women's Motorsports Network Podcast, the show that puts the spotlight on the incredible women who fuel the world of motorsports.
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From drivers to crew members, engineers to fans, and everyone in between, we're here to celebrate the trail drivers, dreamers, and doers shaping the sport we love.
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In each episode, we share inspiring stories of females of all ages from every corner of the motorsports universe, past, present, and future.
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It's a journey through the seasons of life filled with heartfelt moments, laughter, and a whole lot of horsepower.
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So whether you're a lifelong fan, a racer yourself, or simply curious about the extraordinary women behind the wheel, settle in, relax, and enjoy a fun and uplifting ride with us.
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This is the Women's Motorsports Network Podcast, connecting and celebrating women in motorsports one story at a time.
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Let's hit the track.
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Hello everyone.
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This is Melinda Russell with the Women's Motorsports Network Podcast.
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And Jessica Trout is my guest today.
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And Jessica, I'm excited to have you on because you know I interview a lot of drivers and a lot of those kinds of things, but I don't know necessarily talk to someone who's involved with a company that's important to motorsports and all kinds of other venues or too.
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But you're going to talk to us a little bit about Schaefer Oil.
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And I'm excited to hear more about you, what you do, and about Schaefer.
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So tell me your story.
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Well, I'm Jessica.
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Thank you for having me.
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I'm in the Harrisburg area and I work for Schaefer alongside with my father, Gary Trout.
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And funny story how I started getting into it.
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My father started first when I was in eighth grade.
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And I actually did a science fair project on it.
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I used to write his orders for him while he faxed them in.
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Then I just kind of fell into loving the job and I wanted to start it as a career and work beside my dad and take care of our customers as a family as our own.
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And Schaefer is a 186-year-old company from St.
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Louis, Missouri.
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So all of our products and refinery, our kettles, everything is made and manufactured in St.
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Louis, including our plastic material.
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We purchased that from another plant in St.
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Louis.
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So everything is made in the US and formulated here, which is great for us.
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Yeah, and that's important.
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People want to buy from American companies.
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You made in the USA is a big deal, isn't it?
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Yes.
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Yeah, especially with containers.
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Yes.
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And any type of 55-gallon, whether it's a tow or even our corp bottle containers, having it made here in the US is a big deal.
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And then being one of the many US owned seventh generation owned family companies is not really as heard of anymore as it used to be.
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But we actually started out with the Black Beauty Grease for trains and then worked our way up to oil.
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And now we have a lot of different types of greases, gear oils, transmission fluids, all the way down to your industrial cleaners and then your oils as well.
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So there are quite a few different products that Schaefer has.
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So what is the main thing?
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You know, you worked with your dad, so I'm assuming you kind of still work together.
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You know, the importance of visiting those customers, and it probably was more back in the day, was it more face-to-face?
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And now is it less because we have Zoom and StreamYard and all these?
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Or do you still go out and see all those customers?
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We still go out and see all of them.
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It's easier and better to show customers how it works.
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And then I also take pictures of how customers are seeing the benefits, whether it's through WebScope, which is a third-party independent lab oil analyst that we use in Ohio.
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And they're actually registered with Schaefer.
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We do extended drain intervals.
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So showing the proof and customers changing doesn't matter what type of oil they were using before, but switching over to Schaefer to show that they were able to extend their drains, having less downtime, that also is the proof.
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But it's better to go to a facility in person, whether you have an appointment or not.
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It's just nice to show face and make an appointment then.
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That way you know you're there willing to learn as a lubrication consultant, is primarily how Schaefer likes to work that way, not just as a sales rep trying to tell you something.
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We're there for quality and to help our customers' equipment last longer and give more horsepower to races, of course.
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I love that you're you're a lubricant consultant instead of a salesperson.
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Because honestly, I don't know if you're familiar with a store called The Buckle, but when my girls were younger, they loved to shop at the Buckle at the mall.
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And I hated that store.
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And I'll tell you why.
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Because when I walked in, whoever, whatever salesperson could grab you first was trying to shove jeans and shirts and stuff to my girls.
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And I did not like that.
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I just want to go in the store and look around.
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I don't want the pressure of a salesperson.
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You go in as a partner with them.
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You're the lubricant consultant, just like they might have uh an air conditioning consultant or whatever, right?
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You're not there necessarily to sell them something, you're there to help them find the products they need that are best for that company and provide those products.
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And I love that that's a whole different way to think about it.
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Yeah, yeah, that's how I try to.
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I don't say what are all your issues.
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I just kind of give them what this is how our customers, you know, I've seen the benefits with Schaefer, their bearings look almost like new because of our Molly and Penetro in there, the savings with the economy, and then obviously with your mileage, you're getting more and then less wear and tear.
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But I primarily try to show that.
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That way, if there is something going on, they're like, oh, well, yeah, we have issues with our compressor or we have issues with this truck.
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It's always coming at well.
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Let me see if one of our products can help.
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And if there is a, you know, a mechanical issue or like, you know, something almost like a warranty issue, web scope shows whether there's antifreeze or something going on with that specific type of equipment, that also helps the customer.
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Hey, the OEM, this is this is not right.
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And this is an independent lab.
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We need to fix this.
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It's not the oil, yeah, it's the actual manufacturer.
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So we try to help no matter what.
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It's not just trying to sell different products and put money in in the pocket.
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It's more we're there for the customer to help them out, not yeah.
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And you know, down the road, though that's a way to build relationships for one thing, because if they're let's just say they're having trouble with a truck and they've tried everything, and then you help them, you say, Well, let me take a shot at this, and then you send it to your your webs web co is it called?
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Yeah, web scope.
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Yeah, web scope.
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And so they find out, oh, it is a problem with the manufacturer, and you can go back to them and say, you know, contact your manufacturer about this or this.
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How grateful are they gonna be to that?
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Oh, yeah, for sure.
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And not only that, but even when I cross, I always try to go with the OEM, what that type of equipment or machinery calls for.
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And then I always like to triple check with Schaefer, the technical department, because they're aware of the issues, whether it doesn't matter what type of company it is or what the equipment is.
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But if there was an issue way back in 2000 or 2005, they already have it in their notes when they look up, you know, for that specific equipment.
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And if we don't have a product, we're not going to try and sell you something that's could be all right.
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We make sure this is the benefits you get, this is the product.
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They might not even be using the right ISO grade, depending on the application.
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So that's where Schaefer comes in, and we try to basically be a lubrication consultant, not yeah, sell them everything that we can.
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But yeah, right.
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So why don't we educate not just myself, but my listeners, what different kinds of companies or oils, whatever, however you want to go about it, about your product line?
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It's huge.
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I know it's huge, so you can't do everything.
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But what are some of the companies that would be, you know, relying on Schaefer oil or or a company that maybe if they're listening to it, they're like, well, I never thought about trying them.
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What kind of companies use your products?
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Well, we have everything from industrial, whether it's like an energy plan, a paper mill, plastic molding plan, down to even our food grade processing, and then all the way to farming, eye control.
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We have a lift, certain equipment in that aspect, mills, basically, it's almost everything you can think of.
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Schaefer does have a product for it.
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But the nice thing is if you go on SchaeferOil.com, they do categorize different markets of business.
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So you can click on whether you're an over-the-road hauler or contracting or heavy moving equipment, logging, you can click on that certain company and then it will show the most products that are purchased with that type of business.
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So Schaefer does help try to minimize the products so you're not overwhelmed because we have 12 different greases.
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And if you don't know our grease compared to what you're currently using, you're not going to know which grease to use.
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So that's where, yeah, we come in and help customers go in that aspect.
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But yeah, it is nice with our website now that we categorize the different market fields for them.
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Absolutely, because it could be very overwhelming, couldn't it?
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It is.
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We do have quite a few products.
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I mean, our project line card is it's three-folded pamphlet.
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I mean, it's huge, but we do categorize it from motorcycles to racing, industrial, trucking, agriculture, farming.
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So it is nicely categorized, but it is a lot of products to comb through and it it could be overwhelming.
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So, how did the company get started?
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Do you know, Jessica?
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You're a young gal, so I know you weren't around back back in the day, but how did the company kind of get started?
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And then how did it get involved in the motorsports area of the products?
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Well, we got started with the Black Beauty Grease in 1886, and then we've developed products since then.
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Now I'm not sure the very first product, but it probably was diesel oil and then regular oil with a few different greases, and now we're into racing.
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We've been into racing for quite a while here.
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So, but my father and I have recently took a deep dive into racing the past couple of years here because our landscaping customers, some of our industrial customers, have sport that is more like an outlet for them when they're finished with their job.
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They they like to do racing.
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So they asked us, well, what kind of racing oil do you guys have?
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And we took a deep dive into the certain specific engine that they take, whether it's on alcohol running or a regular, and then we can let them know which shaver product is best to use.
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Because even in our racing oils, we have quite a few different racing oils to go through.
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But yeah, we've always been there, but not specifically went for racing.
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But these past two years we have.
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Yeah.
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And you have to have a passion for it too, or you wouldn't have done the deep dive.
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Oh, yeah, yeah.
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And it is fun to watch.
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I love watching sprint cars.
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They're they're one of my favorite, favorite cars to watch because they're always passive, moving and grooving.
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And then even with the aerodynamics, you know, of the top lifts there, it's just neat to watch them race.
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Yeah.
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And Pennsylvania, there's a lot of sprint car activity out that direction.
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Yes.
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Oh, yeah.
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Yeah.
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See, I live in Kalamazoo, Michigan.
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Not as much sprint car activity here.
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I mean, we have some, but we have mostly asphalt circle tracks, if you will.
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So it's it's funny how each part of the country kind of has their specialty, and yet we we dip into a little bit of sprint car racing now and then and and some dirt tracks.
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But yeah, Pennsylvania is kind of known for some of their awesome sprint car drivers and and tracks.
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So when you when you go to, let's just say you go to one of your customers and he says, Oh, I drive a 410 sprint and this and that.
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You know, what kind of oil do I need?
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What do you have to do to figure that out?
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Do you have a program you can put all the details in and it tells you, or do you have to do research?
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How do you really go about really helping that customer?
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I do ask whether they're running ethanol, which is alcohol, or or not.
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And most of the time, these guys have four different sprint cars.
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So the best thing to be safe and sorry and saving your money is to do our 191.
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It's a 20W50, it's 100% pure paraffin.
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So it's specifically made for alcohol engines.
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You can use it in other types of engines, it's not going to hurt it.
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It just doesn't have that synthetic in there.
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So we have our 705 racing oil, which is a 20W50, but it has a synthetic additive in, which is great.
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But with alcohol, which I've learned from my racing engine rebuilders, when running a synthetic in an alcohol-burning engine, it just burns up your synthetic material.
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So you paid X amount of dollars specifically for that synthetic material just for it to burn up.
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So you've wasted your money.
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And I hate seeing customers waste money when I know they could get better horsepower and all of the stability that they need and performance they need in that engine.
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So that's why I primarily sell the 191 to the 410 sprint cars.
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But that's learning from my racing engine rebuilders.
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That's where you learn the specifics and what works, why it doesn't work, and how Schaefer works and the progress that they see because they're going to tell you they're not going to sugarcoat anything.
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Yeah.
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It is what it is.
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Where the driver, they're in it for the driving.
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The race team, you know, they can unload and put a new engine in, and I don't even know, 10 seconds flat.
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It's crazy how fast they can.
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I mean, it's unbelievable.
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But but yeah, the racing engine rebuilder, they know the specific details in the bearings, the seals, the rings, the flat tappets.
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They tell you logistically how everything works and the component, even through the dyno testing.
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So, and I love to research, understand, take pictures, and take it all in as much as they'll give me.
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Yeah.
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So the engine builders, that's interesting.
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So they they're probably the number one place, maybe where you can say, what kind of oil should I suggest to so-and-so because this is the engine you built for him.
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They are very knowledgeable about all those things, correct?
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Yes, nine times out of the ten, it's the engine rebuilder that's telling the driver what oil to put in.
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So they're not for the sponsorships.
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They're, you know, the driver and the race team, they need those sponsorships in order to go through and race.
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Where some drivers they don't have that, unfortunately.
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So my father and I, we do give sponsorships out to racers and engine rebuilders.
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It doesn't matter who you are, what you drive, that's how we are.
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If you're racing, we know it's a competitive, very expensive sport to be in.
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But with the engine rebuilders, they know the specific types of oil that works and doesn't work in the ingredient detail of the oil.
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So it doesn't really, I don't want to say it doesn't matter the brand, but the specific additives that are in the oils, they know through the testing of the engines.
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But that's how I know the 191 works specifically in those four tens.
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So, how did you get introduced to these engine builders?
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It doesn't seem like that would have been your normal, maybe customer.
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No, it really wasn't.
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It was more Google searching sprint car engine rebuilders and then going from there and showing how Schaefer worked.
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Like we have a sponsorship with Andretti Sprint Car Racing, so that really helped in showing hey, Andretti's full car line is using all Schaefer products down to our Grease, our gear oil, and our engine oil.
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So, in showing that aspect, that's how we got further in the engine rebuilder.
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And then they pass it along to their drivers, and then that's how they purchased it.
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But now, since we're already approved and shown proof that Schaefer works, we we have 90% of the engine rebuilders here in PA alone.
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Yeah.
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Yeah, because it's uh word of mouth, isn't it?
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Yes, I I switch.
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I'm I'm an engine builder and I suggested this to my driver, and now he's using it, and then he's doing really well at the track, and then they uh somebody says, Well, what kind of what kind of oil are you using?
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What kind of lubricants are you using?
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And then he'll say Schaefer, and then it's it's just uh spirals, doesn't it?
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Correct, yeah, that and then seeing the horsepower that they get because most of them have GoPros, some of them show you know how the engine's progressing and how much water it needs to cool down the engine or the RPMs and the horsepower that they're getting.
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Not only that, but through the dyno testing as well.
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But seeing it on the track and then having it go through with the GoPro and showing the driver like how it works, that's your biggest sell point right there.
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The dyno testing is great, but you don't get the velocity of the air and the turning, you know what I mean, with the dynamics of how the sprint car is made.
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So, in that, the showproof is during the race and how it really shows.
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Yeah.
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And then that's how we got into gear oil with the drive line, AL drive line.
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He's he's been there for us, and Charlie Garrett, he's helped us get in with Aaron Long.
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And it now we have Gear Oil with certain engine rebuilders going through different sprint car teams across the globe from England, New Zealand, Australia, and then in the US.
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So it kind of goes off from there.
00:20:17.920 --> 00:20:25.359
And these racers, they're not all counterintuitive with, you know, oh, I beat you last time, we're not going to be friends.
00:20:25.599 --> 00:20:29.440
They all know each other, they are all friends with each other.
00:20:29.680 --> 00:20:42.240
Even the engine rebuilders, if if somebody's having an issue with a certain component or their bearing manufacturer is, you know, it changed somehow, they're communicating to other engine rebuilders.
00:20:42.400 --> 00:20:45.920
They're all a very close-knit kind of community.
00:20:46.000 --> 00:20:49.759
It's not like a doggy dog, you know, kind of community.
00:20:49.839 --> 00:20:52.480
And I enjoy seeing that as well.
00:20:53.359 --> 00:21:05.279
I would think that would be such a blessing to be able to work with because you're you're not afraid to mention that you work with Jones engine rebuilders when you're talking to Mr.
00:21:05.440 --> 00:21:06.079
Smith.
00:21:06.240 --> 00:21:10.880
Yeah, because who knows, they might be huge competitors.
00:21:11.119 --> 00:21:21.279
But in this world, and this is typical of the racing world, I think, you can be very competitive on the track, but you can be best friends when you're not on the track.
00:21:21.440 --> 00:21:27.039
And that's true of those those companies and those those guys that are working there too.
00:21:27.119 --> 00:21:30.640
And we don't see that in a lot of other industries.
00:21:31.039 --> 00:21:33.920
No, no, hardly at all.
00:21:34.079 --> 00:21:38.160
But yeah, no, they they are pretty close-knit, tight community.
00:21:38.319 --> 00:21:43.200
And then, you know, once you get one engine rebuilder, is how we saw it.
00:21:43.440 --> 00:21:51.039
Once we got him and showproof and results, and it wasn't just one racer, he had switched over multiple racers.
00:21:51.279 --> 00:21:59.759
Once you have more than one person showing the horsepower, the cleanliness of the engine, hardly any sludge or or anything in.
00:22:00.079 --> 00:22:06.000
Their engines looking like brand new, just coming out of the box and the bearings alone.
00:22:06.160 --> 00:22:11.039
Yeah, Troy Godfrey, he he loves taking apart the engine and seeing the bearings.
00:22:11.119 --> 00:22:15.440
And he took one out of a box and turned around and took the other one out of the engine.
00:22:15.519 --> 00:22:18.720
And he said, Well, which bearing was the one in this last race?
00:22:18.880 --> 00:22:20.480
I thought he was just pulling my legs.
00:22:20.559 --> 00:22:22.720
I thought he grabbed two of the new ones out of the box.
00:22:22.880 --> 00:22:31.759
No, literally one was Schaefer's and coming right out of the engine, and there was hardly any markings at all on there.
00:22:32.000 --> 00:22:34.160
Same thing with AL drive line now.