April 9, 2025
Behind the Scenes of Motorsports Events: Marketing & Media with Elisa Noelle
In this inspiring episode, host Melinda Russell chats with Elisa Noelle, whose journey into motorsports didn’t follow the traditional path. From falling in love with a yellow Fox Body Mustang as a child to managing branding and major events for top-tier companies and shows like Street Outlaws and No Prep Kings, Elisa proves that passion, hustle, and professionalism can take you anywhere—even without a college degree or family ties to racing.
🔑 Key Topics Covered:
- Elisa’s early love of cars and how a Mustang ad sparked a lifelong passion
- Her start in street racing and learning graphic design in her dad’s sign shop
- Launching and managing a massive Mustang-focused online forum
- Building a career in motorsports marketing without a college degree
- Coordinating major live events for Street Outlaws and No Prep Kings
- Balancing motherhood with a demanding career on the road
- Her involvement in relaunching the PINKS and Pastime TV series
- Advice for young women: finding your niche, building relationships, and staying classy on social media
🛠️ Elisa’s Advice for Aspiring Women in Motorsports:
- Passion over pedigree: You don’t need a degree if you have the drive.
- Get out there: Go to PRI, meet people, and make real connections.
- Start where you are: Promote the brands you already use and love.
- Think long-term: Sponsorships and career doors open through relationships.
- Keep it classy: How you present yourself—especially online—matters.
📍 Notable Quotes:
“You don’t have to be a driver to have a career in motorsports—you just have to find your lane.”
“I’m 90% self-taught. If I can do it, anyone can.”
“Passion and talent win every time.”