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Send us Fan Mail Your phone is the one thing you can’t afford to lose at the track, on a trip, or in the middle of a packed day, so why do we keep stuffing it into pockets that don’t exist or burying it at the bottom of a bag? I’m joined by Tammy and Elizabeth, the mother-daughter team behind Save The Girls, to share the surprisingly emotional origin of their patented touchscreen purse and why their mission centers on safer, more convenient phone carry for busy women. We also talk about their...
Your phone is the one thing you can’t afford to lose at the track, on a trip, or in the middle of a packed day, so why do we keep stuffing it into pockets that don’t exist or burying it at the bottom of a bag? I’m joined by Tammy and Elizabeth, the mother-daughter team behind Save The Girls, to share the surprisingly emotional origin of their patented touchscreen purse and why their mission centers on safer, more convenient phone carry for busy women. We also talk about their commitment to giving back, including more than $160,000 donated to the American Cancer Society to support breast cancer research.
We get practical fast. Tammy and Elizabeth break down how their products are designed for real life: texting and scrolling through a touchscreen purse, RFID protection for cards, and the Clip And Go crossbody phone strap that works with any phone and case. If you spend weekends at racetracks, stadiums, fairs, or on cruises, you’ll recognize the pain points they’re solving: quick access for photos and video, hands-free movement, and a lightweight setup when it’s blazing hot outside. They also share thoughtful details like inclusive strap lengths, add-on accessories, and why “functional” doesn’t have to mean boring.
Then we go behind the scenes on entrepreneurship and marketing. Tammy shares the leap from a long corporate career to visiting factories overseas, the boutique-first approach that changed everything, and the guerrilla trade show tactic that helped them stand out at major gift markets. We also dig into what happens when a product goes viral on social media, how they’ve had to level up inventory management, and how unexpected moments, including Oscars gifting and a partnership connection to Lori Greiner from Shark Tank, can come from simply telling your story well.
If you like women-owned business stories, women in motorsports, smart product design, and marketing that’s equal parts grit and creativity, this one is for you. Subscribe, share this with a friend who always drops their phone, and leave a review with your favorite takeaway.
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